According to a survey by Oracle, 80% of the 800 decision-makers whom they asked are already using or planning to use chatbots by 2020.
So, it seems the future is already here — at least for chatbots.
But what platform should you choose for your chatbot?
Here is what makes Facebook Messenger a great platform for chatbots 💬
Facebook Messenger is one of the most popular messaging apps with approximately 1.3 billion users.
According to Messenger News, over 40 million active businesses are exchanging 20 billion messages per month with people.
The advantages of having a Messenger chatbot:
Sounds good, but how do I get -users to talk to the bot? — you may ask. Well, here’s one way:
Make Click to Messenger ads!
As I said before Messenger chatbots have the power to boost engagement and ROI, but it is only true if you do it right.
To be successful in Facebook advertising you have to fight for customer attention. Your ads have to stand out and be impactful or else, you lose out to competitors.
Here are the key elements of a successful click to Messenger ad:
Set the campaign objective to Messages, but for deeper engagement, it is recommended to test Traffic and Conversion objectives as well.
It is recommended to choose Messenger Placements, as they seem to outperform the News Feed placed ads’ visibility. You should avoid placing your click-to-Messenger ads on Instagram because people have to switch apps which increases the drop-off rate.
A well written, straightforward copy and aesthetically pleasing visual is a must-have. Also, using emojis in the copy can make your ad stand out. 🙌
You can target your audience according to your needs. Facebook Pixel can be a really useful tool for monitoring user behavior on your website to create a more optimized audience.
The not so easy part: Stay relevant and easy to use 😃✔️
Poorly made chatbots can be frustrating for users. You have to take special care when planning the user journey and think with the users head.
At Bonomi, we already provide a solution for our hospitality clients. We also created a step-by-step guide to help clients with chatbot setup and Facebook ads.
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