Guests already ask assistants things like: “Find a family-friendly place with late check-in, parking, and gluten-free breakfast near the center.” If your website doesn’t state these facts in clear, machine-readable ways, you won’t appear in AI answers — no matter how beautiful the brand is.
This is a practical, vendor-neutral playbook any hospitality team can ship in two weeks. No redesign required.
WHAT MATTERS (AND WHAT DOESN’T)
Matters:
- Short, explicit facts (times, amenities, policies)
- Clear H2/H3 style sectioning and bullet lists
- Visible HTML text (not images or PDFs)
- Basic schema.org JSON-LD where relevant: Hotel, Room, Offer, FAQPage, Restaurant/Menu, SpaFacility
- Descriptive anchor text (“See breakfast hours and options”) and meaningful image alt text
Doesn’t:
- Flowery paragraphs without numbers
- Key info hidden in hero images, brochures, or PDFs
- Generic links (“Learn more”) that don’t say what’s behind them
- Scattered facts across many subpages with conflicting details
YOUR 14-DAY STARTER PLAN
Week 1 — Make answers obvious
- Publish one canonical “Guest Information / FAQ” page
Include: check-in/out times, breakfast hours/options, parking (where and costs), pet/child policy, wellness hours, payment methods, address, phone, email - Convert hidden content to HTML
Move menus, spa lists, or house rules out of images/PDFs into simple lists or tables - Fix headings on key pages
Add sections like: Rooms and Amenities, Dining/Breakfast, Wellness, Location and Access, Contact. Keep sentences short
Week 2 — Standardize and structure
- Room-type templates (same fields everywhere)
Area (m2), max occupancy, bed types, view, balcony/terrace, AC/Wi-Fi, in-room features, inclusions - Upgrade anchors and alt text
“Learn more” -> “See parking options and fees”
Alt text example: “Deluxe Double Room — balcony, city view” - Add JSON-LD
Start with Hotel (name, address, geo, phone), then Room, Offer, and FAQPage. Even a basic implementation helps assistants trust and reuse your info
COPY YOU CAN REUSE (GENERIC)
Homepage “At a glance” block:
- Location: [landmark or metro] within walking distance; parking available
- Essentials: Check-in HH:MM / Check-out HH:MM; Free Wi-Fi; 24/7 reception (if applicable)
- Rooms: Sizes X–Y m2; family options; key amenities
- Dining: Breakfast HH:MM–HH:MM; dietary options on request
- Wellness: [Facilities] HH:MM–HH:MM
- Contact: +[country code] … • info@[domain] • Get Directions
Service table (for menus, spa lists, activities):
Service | Details | Hours/Duration | Price (if public)
Example | Short, factual line | HH:MM–HH:MM | X
Anchor text upgrades:
- View Family Room — occupancy and amenities
- See breakfast hours and menu
- Check parking options and fees
THE PAYOFFS FROM ONE SPRINT
- Inclusion in AI answers: assistants can “see” and reuse your facts
- Fewer routine calls and emails: parking, breakfast, and policy questions get answered automatically
- OTA parity: your site becomes the canonical source; assistants don’t rely on third parties
- Conversion lift: guests find the right information faster; fewer bounces, more direct bookings
COMMON PITFALLS TO AVOID
- Text in images or PDFs (if a model can’t parse it, it doesn’t exist)
- One long paragraph per page (use headings and bullets; keep each fact self-contained)
- Inconsistent facts across pages (conflicts cause assistants to skip you)
- Generic CTAs that help neither users nor machines
IF YOU ONLY DO THREE THINGS THIS MONTH
- Publish the Guest Info / FAQ page and link it site-wide
- Standardize room pages with consistent data fields
- Add JSON-LD (Hotel, Room, Offer, FAQPage)
Bottom line: You don’t need a redesign to become assistant-ready — just clear facts, clean structure, and basic schema. Start now to win in classic search and the AI-assistant world that’s already here.
